Showing posts with label canada. Show all posts
Showing posts with label canada. Show all posts

Thursday, 12 November 2009

Japan keeps Anne of Green Gables close to its heart.

Canada promotes new movie, a love story rooted in a Canadian classic, to boost travel to PEI.

The Japanese love affair with all things Anne of Green Gables shows no sign of abating. Following on successful campaigns in 2008, Tourism Prince Edward Island is to promote a new movie, “Looking for Anne,” in Japanese cities and towns for the next twelve months.

The story centres on Anri. Her grandmother, a huge fan of Lucy Maud Montgomery’s beloved novel, has just passed away and Anri decides to visit Prince Edward Island. There, she discovers that granny was in love with a Canadian soldier when she was young. So Anri decides to track him down, meeting many locals along the way. The movie is a joint Canadian/Japanese production of Zuno Films and Grand Jeté.



The film comes hot on the heels of Before Green Gables (Konnichiwa, Anne),the animated TV series based on Budge Wilson’s prequel penned in 2008. Here, the tale focuses on Anne’s travails at Nova Scotia orphanages and foster homes before she lands at Marilla and Matthew Cuthbert’s farm in Avonlea.

Anne of Green Gables continues to have a powerful resonance with the Japanese, as shown by the 70% surge in visitor numbers to Prince Edward Island in 2008 the year of the book’s centenary.

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Monday, 5 October 2009

Brand Canada falters - Questions from SME's as the brand sinks in world rankings!

NEW YORK – October 5, 2009 – Brand America is now ranked #1 by global citizens, according to the GfK Roper Public Affairs & Media, a division of GfK Custom Research North America. Results from the 2009 Anholt-GfK Roper Nation Brands Index(NBI), which measures the global image of 50 countries, show the United States taking the top spot as the country with the best overall brand, up from seventh last year.

"What’s really remarkable is that in all my years studying national reputation, I have never seen any country experience such a dramatic change in its standing as we see for the United States in 2009,” explains Simon Anholt, NBI founder and an independent advisor to over a dozen national governments around the world. "Despite recent economic turmoil, the U.S. actually gained significant ground. The results suggest that the new U.S. administration has been well received abroad and the American electorate’s decision to vote in President Obama has given the United States the status of the world’s most admired country.”

Ahnolt-GfK Roper Nation Brands IndexSM
Overall Brand Ranking
(Top 10 of 50 Nations)

20092008
1.United StatesGermany
2.FranceFrance
3.GermanyUnited Kingdom
4.United KingdomCanada
5.JapanJapan
6.ItalyItaly
7.CanadaUnited States
8.SwitzerlandSwitzerland
9.AustraliaAustralia
10.Spain, Sweden (tie)Sweden

Source: 2009 and 2008 Anholt-GfK Roper Nation Brands IndexSM

"This improved perception of the U.S. is not only in the area of Governance, there are improved perceptions for People, Culture and even Tourism of the United States,” adds Xiaoyan Zhao, Senior Vice President and director of the NBI study at GfK Roper Public Affairs & Media. "While most nations’ reputation does not undergo major change from year to year, the U.S. has clearly bucked the trend. What’s key for the U.S. and other world’s leading nations is to strike while the iron is hot and develop focused policies and communication that draw businesses, financial investors and tourists -- in order to help lift their national economies and their global credibility.”

The NBI is based on a global survey in which people from across 20 major developed and developing countries are asked to rate each nation in six categories: Exports, Governance, Culture, People, Tourism and Immigration/Investment. The NBI ranking is based on the average of these six scores.

Turning to the rest of the NBI rankings, mostly the same countries are in the top ten as in 2008 – but also with some shifts in position. France again captured second place overall, while Germany and the United Kingdom fell to third and fourth, respectively. Japan (5th) and Italy (6th) did not shift rankings from 2008. However, Canada lost ground, slipping from fourth last year to seventh in 2009. Switzerland, Australia, Spain and Sweden round out the top 10.

Other major movers in the overall ranking include several developing countries – such as China, which climbed several spots from last year to 22nd in 2009.

This year’s NBI study also includes questions on the impact the global economic crisis is having on people’s opinions and perceptions towards the nations tracked. Top-line results from this area will be released late fall 2009.

About the Anholt-GfK Roper Nation Brands IndexSM

Conducted annually in partnership between independent advisor Simon Anholt and GfK Roper Public Affairs & Media beginning in 2008, the Nation Brands IndexSM measures the image of 50 countries with respect to Exports, Governance, Culture, People, Tourism and Immigration/Investment. Each year, approximately 20,000 adults ages 18 and up are interviewed online in 20 core panel countries.

About GfK Roper Public Affairs & Media

GfK Roper Public Affairs & Media is a division of GfK Custom Research North America. The division specializes in customized public affairs and public opinion polling, media & communications research, and corporate reputation measurement -- in the US and globally. In addition to delivering a broad range of customized research studies, GfK Roper Public Affairs & Media draws from GfK’s syndicated consumer tracking services, GfK Roper Reports®US and GfK Roper Reports® Worldwide, which monitor consumer values, beliefs, attitudes and behaviors in the US and more than 25 other countries.

About GfK Custom Research North America

Headquartered in New York, GfK Custom Research North America is part of the GfK Group. GfK Group offers the fundamental knowledge that industry, retailers, services companies and the media need to make market decisions. It offers a comprehensive range of information and consultancy services in the three business sectors of Custom Research, Retail and Technology and Media.

About Simon Anholt

Simon Anholt is recognized as the world’s leading authority on nation image and identity. He is a member of the UK Government’s Public Diplomacy Board, and works as an independent advisor to around 20 other national, regional and city governments on identity strategy and public diplomacy. Anholt developed the concept of the Nation Brands Index in 2005. He is founding editor of the quarterly journal, Place Branding and Public Diplomacy, and the author ofBrand New Justice, Brand America and Competitive Identity - the New Brand Management for Nations, Cities and Regions. His forthcoming book, Places, will be published by Macmillan in November 2009, together with a completely new edition of Brand America.

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Tuesday, 28 July 2009

UAE carriers challenge Canada ruling

Emirates Airline is fighting attempts by the Canadian government to limit both its and Etihad's access to the country, Gulf News has reported. Under Canada’s “open skies” policy, foreign carriers are supposed to be actively encouraged to begin services to Canadian destinations. The UAE-based airlines however, are currently limited to a combined six flights a week from the UAE to Toronto. “This is a matter between the two governments, although Etihad has made no secret of the fact that it would like to increase the number of flights between Abu Dhabi and Canada,” an Etihad Airways spokesperson told Gulf News.

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Sunday, 26 July 2009

Canada wants to keep Emirates out of the Canadian market

As federal cabinet ministers boast about opening Canadian skies to foreign airlines, transport officials have been quietly undermining plans by one of the world's biggest airlines to expand service to Toronto, documents obtained by the Star show.

In private briefings, Transport Canada officials have gone on the offensive against Emirates Airlines' request for greater access to the Canadian market, charging that the Middle Eastern carrier is "an instrument of government policy" and is heavily subsidized by the public purse.

They also suggest Transport Canada should shelter Canadian carriers from competition.

The federal government's response to Emirates' request has sparked a sharp rebuke from a senior airline executive, who accuses Transport Canada officials of making "slanderous" allegations.

In a letter to the department, Emirates Senior Vice-President Andrew Parker claims that despite the promise of extra tourism, new jobs and other economic benefits, Transport Canada wants to keep Emirates – a global carrier serving 60 countries – out of the Canadian market.

"The language Transport Canada has used over the past decade is aggressive, often biased and deeply objectionable to this carrier," Parker writes in the letter obtained by the Star.

"The real aim of these rejections is sadly to keep Emirates permanently away from Canada. ... Emirates will not be deterred," Parker writes.

The spat offers a window into the world of international air treaties, where visions of a global economy often clash with deep-seated sentiments of protectionism, national self-interest and economics.

Senior Canadian cabinet ministers have pushed for closer ties to the United Arab Emirates. That suggests the resistance to Emirates' bid to fly more often to Canada lies within the federal bureaucracy.

At the heart of the growing dispute is a request from Emirates Airlines to increase flights between Dubai and Toronto, as well as start service to Calgary and Vancouver.

The request has won broad support among municipal and provincial governments, who say the extra flights would mean more tourism, new investment and more jobs. It's estimated allowing Emirates and another UAE airline, Etihad Airways, to boost flights into Pearson alone would produce more than 500 jobs, $20 million in salaries and $13.5 million in tax revenues.

However, Transport Canada insists the current cap of six flights a week from the United Arab Emirates to Canada – split between Emirates and Etihad – is enough to serve the market.

But in a presentation obtained by the Star, titled "Blue Sky, Canada's International Air Policy," given to stakeholders this spring, senior Transport Canada officials voiced other reasons for not moving on Emirates' request, including:

"Emirates and Etihad are instruments of government policy. ... The governments are helping finance massive wide-body aircraft orders and massive expansion of airport infrastructure."
They say the market between Canada and UAE is small, suggesting it's not worth the attention.
It cites an independent study that says the public-financed expansion of aviation in the Persian Gulf will lead to "unhealthy competition and irrational commercial behaviour."
It suggests Canadian carriers need to be protected. "In international aviation, as in other strategic areas, countries are very much driven by self-interest. Canada forgets this rule at its peril," the briefing paper says. "Our sky is open, at least as open as can be given ... our national interest."
But in a six-page rebuttal to Brigita Gravitis-Beck, Transport Canada's director-general of air policy, Parker says the government allegations are ill-informed and "strongly in error."

"We are particularly offended at the suggestion – without any substantive foundation – that Emirates receives government support for aircraft purchases. We receive no subsidies or government support," Parker writes.

While Emirates is state-owned, Parker says the airline operates on a fully commercial footing with no public subsidies.

And he charges that federal bureaucrats are deliberately trying to shelter Air Canada from competition, though it doesn't fly to the UAE.

"Unlike Air Canada, Emirates does not enjoy any aero-political protection – the greatest form of subsidy," he writes.

Parker also ridicules the government claim that the existing market is insignificant, saying the true potential of the Canada-Dubai route cannot be realized because Ottawa has restricted the flights.

He says Ottawa's hard-line attitude has not changed in the last decade, despite "extraordinary" trade growth between the two nations.

"We do hope that Transport Canada will adopt a more balanced and accurate view on Emirates.

"Transport officials said yesterday they were unable to comment on the dispute or their own allegations involving Emirates.

Source: The Star

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Friday, 10 July 2009

Emperor, Empress celebrate Japan-Canada ties

TORONTO (Kyodo) Emperor Akihito and Empress Michiko watched a film of the Emperor's visit to Canada in 1953 during an event in Ottawa on Wednesday to mark the 80th anniversary of diplomatic ties between Japan and Canada. They later flew to Toronto.
News photo
Goodwill tour: Emperor Akihito and Empress Michiko wave to those gathered at the Department of Foreign Affairs in Ottawa Wednesday. They are on an 11-day visit to Canada. AP PHOTO


The event was held at the headquarters of the Canadian Foreign Affairs and International Trade Department on the third day of the Imperial Couple's official duties in the country.



The event also featured a musical performance by Monkey Majik, a Japanese pop rock band comprising two Canadian brothers and two Japanese members.



The 75-year-old Emperor's visit to Canada in 1953 was the first-ever overseas trip for the then 19-year-old Crown Prince.



At that time, he crossed Canada by train on his way to Britain, where he attended the coronation of Queen Elizabeth II as a representative of his father, Emperor Hirohito, known posthumously as Emperor Showa.



Japan and Canada established diplomatic ties in 1928, with Japan opening a diplomatic office in Ottawa that year and Canada opening one in Tokyo the following year.



The Imperial Couple moved on to Toronto later in the day, where they were welcomed by Japanese children living there.



The Japan Times: Friday, July 10, 2009

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Tuesday, 12 May 2009

Canadian Tourism Commission strengthens its top ranks, appoints new VP International.

Charles McKee adds extra travel and tourism know-how to newly integrated Americas and Overseas marketing teams.

The trick is finding the right man at the right time. So on June 15, Charles McKee will join the Canadian Tourism Commission (CTC) as its new vice president International. He will report directly to Greg Klassen , senior vice president Marketing Strategy and Communications.

McKee joins the CTC from Air Canada, where he served for seven years, most recently as vice president, Marketing, based in Montreal. But his in-flight experience doesn’t stop there. McKee also piloted a number of key activities within Virgin’s travel and tourism division, including Global Sales & Distribution for Virgin Atlantic Airways in London, and Marketing and Sales for Virgin in the US. His career also stopped over in Tokyo in the mid 1990s, where he successfully introduced the Virgin brand to the Asian market.

What’s more, McKee is also well-travelled within the online travel industry world. While living in the UK, he served as executive vice president of LastMinute.com, Europe’s largest online travel company, where he was responsible for overseeing seven international markets.

At the CTC, McKee will be responsible for the newly integrated Americas and Overseas marketing teams at our head office as well as in our global offices. Ready and willing to leverage his industry know-how to propel our CTC marketing and sales programs, he is especially excited to harvest our afterglow conversion strategy for 2010 and beyond.

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Saturday, 9 May 2009

Air Canada goes soft, woos travellers with pillows, pets

Air Canada is undoing rules designed to improve its efficiency but that ended up alienating travellers, and will now strive to be kinder to people and gentler on pets.


Chief executive officer Calin Rovinescu is developing the new strategy aimed at softening Air Canada's reputation for taking a hard stance in dealing with consumers. He plans to ease restrictions on pets and sports equipment, pare some extra fees and bring back pillows and blankets.

Mr. Rovinescu, who replaced Montie Brewer as CEO on April 1, wants to simplify a system of ticket pricing that left travellers complaining about being nickeled-and-dimed in recent years.


"Calin has made it known to managers throughout the organization that he wants to reverse customer-unfriendly policies that have been instituted over the last few years," a senior Air Canada official said. "It's a repudiation of policies under Montie Brewer."


Montreal-based Air Canada is reviewing its pet policy. Within weeks, it may allow dogs, cats, rabbits and birds back in the cabin, as long as the weight of the container and pet is less than 10 kilograms and fits under the seat in front of the pet owner.


Calgary-based WestJet Airlines Ltd. still welcomes pets, touting itself as an animal-friendly airline ever since Air Canada banned pets from the cabin in 2006.


The proposed changes are part of an internal review Air Canada is undergoing as it faces a cash crunch, declining passenger loads during the recession and fierce competition from WestJet. Industry analysts have speculated that Air Canada could be headed for another court-supervised restructuring.


At its annual meeting today in Montreal, Air Canada will play the patriotic card, raising the profile of its red logo with the maple leaf in the centre. The logo was relegated to a supporting role when the carrier emerged from bankruptcy protection in the fall of 2004 and pop star Celine Dion helped usher in blue as the dominant colour in marketing campaigns.


"We are a classic brand with stature," Air Canada chief commercial officer Ben Smith said in a recent message to employees.


Air Canada could also relax rules on sports equipment, possibly allowing skis, snowboards and other items to be checked in without charge, over and above transporting two bags.


A $25 service fee charged to customers who booked through the airline's call centre has already been scrapped, and an optional travel assistance fee of $25 to $35 one-way, named On My Way, also "appears headed for the dustbin," a senior official said.


As well, a $2 "comfort kit" consisting of an inflatable plastic pillow and polyester blanket that was introduced in 2005 has fallen out of favour. Regular pillows and better-quality blankets could be restored for certain longer-haul routes within North America.


Mr. Rovinescu also wants to improve relations with travel agents. He met last week at Toronto's Canoe restaurant with a half dozen executives representing travel agency chains that account for $1-billion of the airline's revenue, or 9 per cent, and pledged to improve partnerships with agents.


Other changes being contemplated include increasing the number of Aeroplan miles awarded when taking flights. And bags may soon be transferred for Air Canada passengers connecting to foreign airlines.

For instance, Air Canada customers flying from Toronto to London's Heathrow and then on to Morocco would have their baggage transferred to a Royal Air Maroc flight from London to Morocco.


In the Eastern Triangle of Toronto-Montreal-Ottawa, the airline is poised to reinvigorate its Rapidair brand. Rapidair flight frequencies could be beefed up as Toronto-based Porter Airlines Inc. expands in the region.


AIR CANADA (AC.B) Close: $1.80, up 40¢


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Tuesday, 5 May 2009

Brewster Inc. selected as a finalist for the 2009 Alberta Emerald Award for ‘Walking the Stewardship Talk’ at the Columbia Icefield.

Banff, Alberta [May 4, 2009] The Alberta Emerald Foundation has selected Brewster’s ‘Walking the Stewardship Talk’ project at the Columbia Icefield Visitor’s Centre as one of the finalists for the 2009 Alberta Emerald Awards. The Alberta Emerald Foundation celebrates environmental leadership in the province, and encourages creative thinking and innovation in environmental management systems, technologies and education programs.

Since it’s founding in Banff 117 years ago, Brewster Inc. has excelled at its core function of interpreting the Canadian Rockies to visitors from around the globe. Beginning with horseback pack-train camps at the Columbia Icefield in the early 1920s, Brewster has since provided millions of Canadians and international guests with guided human and natural history narrative, with much of the messaging promoting stewardship of this remarkable area. In 1996 Brewster was able to further its conservation messages by showcasing a wide variety of environmental stewardship measures with the opening of the Columbia Icefield Visitor Centre. The facility addresses waste reduction/recycling, noise pollution, water and power conservation, wildlife and vegetation impacts and wastewater treatment – in very public ways that encourage visitors to participate, and to take these important initiatives home with them. Through example at the Columbia Icefield Visitor Centre, Brewster truly knows how to ‘walk the talk’.

The ‘Emerald Award' presentations, which will take place in Edmonton this June, is Alberta's most prestigious event celebrating environmental excellence in the province. Further information on the Alberta Emerald Foundation can be found at www.emeraldfoundation.ca.

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Thursday, 23 April 2009

Fallon picked to drive Japanese tourists to Canada

TOKYO - The Canadian Tourism Commission (CTC) has selected Fallon Tokyo as its creative partner to help raise interest in the country as a destination among Japanese travellers following a protracted competitive pitch.

Phil Rubel (pictured), the agency’s chief executive and representative director, noted that the CTC has faced “huge challenges” in the market with the evolution of traditional tourism expectations.

However, Rubel added that with four distinctive seasons and a variety of potential holidays and activities, Canada was “better placed than most long-haul destinations to rebound in the Japan market”.

“Our challenge is to develop a way that would allow people to discover the elements of Canada that would be of specific interest to them,” Rubel said.

Commenting on the decision to appoint Fallon, Derek Galpin, the Commission’s regional director for Japan and China, said: “It clearly demonstrated its abilities to think about tourism from a very out-of-the-box perspective. They really stood out from all the other agencies we considered. Its strategic direction and the concepts it recommended truly caused a lot of discussion and debate, even among CTC’s selection committee. Nobody else was able to accomplish that.”

Details of other participants in the pitch have not been confirmed.

by David Blecken

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Wednesday, 22 April 2009

WestJet unveils service guarantees

WestJet Airlines Ltd. unveiled a new list of customer-service guarantees today as part of an aggressive new marketing campaign aimed at winning market share from Air Canada and staving off the need for the proposed passenger bill of rights now before Parliament.


The campaign launched this morning sets in stone what the airline will offer its passengers on day-to-day basis and in the event of delays or cancellations.


Many of the so-called "care-antees" are already part of the airline's regular operations, including services such as two free checked bags.


Others entrench practices that were, until now, discretionary, including providing meal vouchers for passengers delayed by more than two hours and hotel rooms for those delayed overnight.


But they also include some new services, such as a cash-back guarantee for a cancellation made within 24 hours of booking it.


Bob Cummings, WestJet vice-president of guest experience and marketing, said the campaign is aimed at giving the carrier an edge over its competitors in an increasingly aggressive market for air travel due to declining demand.


"We have a smaller pie this year with respect to demand and revenue," Mr. Cummings said. "We had to look to way to steal more share."


The move comes on the tails of an apparent shift in strategy at Air Canada under the leadership of its new chief executive, Calin Rovinescu.


Until now, Air Canada has been scaling back its capacity to ensure it was flying its planes full and profitably. However, Mr. Rovinescu has said in a series of recent internal communications that he doesn't adhere to the strategy of "shrinking to profitablity."


"I don't want to lose market share to our competitors without putting up a fight," he said in a video to employees that was posted on YouTube.


Air Canada is looking for creative solutions to compensate for declining demand, he said, including leveraging its frequent-flyer partnership with Groupe Aeroplan Inc. To that end, the carrier announced last week it had sold an additional 250,000 seats to Aeroplan this year to help fill its planes.


But WestJet is not aiming its new campaign at just Air Canada. After a particularly difficult holiday season this past December due to harsh winter weather in Vancouver, a private member's bill was presented to Parliament proposing a Passenger Bill of Rights be established in Canada.


Among other measures contained in the bill, carriers would be forced to pay hefty financial penalties to customers for delays or cancellations.


"We believe we have a market-driven solution that addresses each of the areas that is proposed under the bill," Mr. Cummings said of the campaign.


Still, the new guarantees are not without their risks. WestJet incurred $5.3-million in additional expenses in the fourth quarter related to the storms in Vancouver, including covering the cost of meal vouchers, hotels, ground transportation and charters for its affected customers across the country.


Heading into the busiest time of the year, at a time Air Canada is set to renegotiate all of its labour pacts, WestJet's network runs the risk of being overwhelmed by a job action at its domestic rival.


In addition, there is a risk this might occur if Air Canada were to file for creditor protection, as some have speculated.


"It simply could not replace Air Canada's capacity," said Chris Murray, CIBC analyst, in a recent note to clients. "In a strike or lockout situation, we expect we would see what happened at Vancouver replicated at every major hub across the country."


Scott Deveau, Financial Post - scdeveau@nationalpost.com

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