Showing posts with label lufthansa. Show all posts
Showing posts with label lufthansa. Show all posts

Wednesday, 15 July 2009

Lufthansa readies to reignite Connexion

Two and a half years after Connexion by Boeing (CBB) shuttered operations in the commercial space, its first and largest customer Lufthansa has confirmed plans to reignite in-flight broadband on overseas flights, and introduce connectivity to its narrowbody cabins.


Speaking at the World Airline Entertainment Association's (WAEA) single focus connectivity workshop in Everett, Washington, Lufthansa head of cabin interior and IFE Peter Lewalter revealed the German operator next month will make an announcement concerning its specific plans for reintroducing broadband connectivity using the CBB antennas still installed on several dozen aircraft.

He says Lufthansa is presently in "very, very close negotiations" with a Ku-band connectivity provider.

Although Lewalter does not disclose whether Panasonic Avionics is the provider in question, ATI understands that Lufthansa has been holding exclusive negotiations with the in-flight entertainment (IFE) giant for its Ku-band-based eXConnect service, after ceasing talks with a teaming that comprised T-Mobile, ViaSat and others.


Because Lufthansa will use the already-installed antennae on its aircraft, the carrier believes it will be able to reignite high-speed broadband connectivity on its former CBB aircraft "very, very quickly".

"We are discussing a hybrid solution in order to come back pretty soon and it is our intent to have the remaining aircraft then also installed as quick as possible," says Lewalter, adding that the carrier plans to test a Ku-band solution on a test aircraft "early next year".

Asked if Lufthansa hopes to offer the Ku-band solution line-fit on its Airbus A380s, Lewalter said that as soon as negotiations with the service provider are completed, "we will start again our negotiations" with Airbus about that.

He believes Lufthansa's first A380 - due for delivery in early 2010 - will not be outfitted with the Ku-band solution from the get-go, but has high hopes "that we can as soon as possible" have installations on ensuing A380s.

Panasonic says only that it has reached agreement with five carriers to supply its eXConnect high-speed Internet service.

Lewalter also reveals that Lufthansa is preparing a request for proposal to equip its narrowbody fleet with connectivity.

The carrier is exploring various broadband options - ground-based and satellite-based - for its narrowbodies, but Lewalter admits that the landscape in Europe is different than in North America, where a dedicated air-to-ground infrastructure is in place and in use by US market leader Aircell.

A connectivity solution for Lufthansa's narrowbodies is expected "sometime early next year", says Lewalter.

Boeing pulled the plug on its CBB broadband in-flight communication and entertainment services at the end of 2006 due to lack of demand. But the challenges faced by Boeing in sustaining the CBB business model have diminished, according to Lewalter.

"With the latest modem technology there are fractions of a [satellite] transponder possible," he says. The set-up is also different, with a core team of only 80 to 100 employees needed to get a Ku-band system running, versus the 600-strong workforce of CBB. Additionally, says Lewalter, GSM services are helping to make a business case for Ku-band connectivity as this generates further revenue from voice or non-voice data traffic.


"We need in my opinion broadband in order to fulfil requirements of the future, and I also absolutely believe that this will be profitable," says the Lufthansa executive.


By Mary Kirby

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Monday, 6 April 2009

Gulf airlines challenge Lufthansa

In these challenging economic times will the traditional established carriers return to their old ways of thinking to justify the defense of their historical market positions? From a report in today's Travel Daily Asia this may be the case in Germany.



Market barriers may not be falling as fast in today's world, but ultimately, it will be the customer who decides the winners and losers, based on customer service, product and value for money. Far better to focus on improving your product offering to retain and grow your market share, than trying to re-erect old barriers that are unsustainable.



German carrier petitions against market "imbalance"...


Germany is likely to witness a tussle between Lufthansa and rapidly growing Gulf carriers that are challenging the German flagship carrier’s market dominance. According to a Gulf News report, Lufthansa wants the German government to block the expansion of Emirates into Germany. Thierry Antinori, Lufthansa’s Executive Vice President of Marketing and Sales, was reported saying that there was an “imbalance” in competition because his airline could only have “limited” market access because of the UAE’s smaller size while Gulf airlines can serve several German routes.“We have to make the situation clear to politicians,” Antinori told Gulf News, declaring that the company would oppose “wild expansion and new traffic rights” for Emirates, Etihad and Qatar Airways. Emirates reportedly responded to Lufthansa's resistance to its expansion, saying it “always welcomes competition”. An airline spokesperson added that Emirates had “boosted the German economy by billions of euros, not least because we have bought a large number of German-built Airbus aircraft”. At present, Emirates has 49 flights to Frankfurt, Hamburg, Düsseldorf and Munich and is looking to add Berlin and Stuttgart to its German network.

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